2018 has been a fantastic year for Nissan in Africa.
After recording a leading 32.8% market share in Ghana, Nissan signed a memorandum of understanding with the Ghanaian government to study how to unlock the full potential of the country's automotive sector.
"Nissan is the most popular auto brand in Ghana because the quality of our products and services has won the trust of our customers," said Jim Dando, Nissan Group of Africa head of sales and operations.
"We want to build on our leadership by supporting the government to create the environment for a successful automotive manufacturing industry in the country. Building vehicles in Ghana will enable us to further improve the products and services we offer to our customers here and will have significant, long-term benefits for the economy in terms of jobs and growth."
Nissan was the first mover in Nigeria too, when it set up an assembly plant in 2013.
The signing of the MoU was followed by the announcement of three regional hubs; West Africa, East Africa and Central Africa, with their own regional general managers.
"We are committed to Africa," said Dando, "and this commitment is underpinned by the deep realisation that you cannot have one solution for an entire continent of 54 different countries, but rather need to get as close as possible to your customers and your distributors.
"Positioning our offices in Accra, Ghana, and Nairobi, Kenya, for West and East Africa underpins exactly that philosophy, bolstered by the appointment of senior, autonomous, managers to run these operations blending the best of local with Nissan's global benchmark intelligent mobility solutions.
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