Racing championship gives Nissan, the first Japanese brand to join, a platform for its Nissan Intelligent Mobility message
Nissan will become the first Japanese automotive brand to compete in the all-electric FIA Formula E racing championship starting in 2018.
The move to participate in the growing Formula E series gives Nissan a highly visible global platform from which to spread the message of Nissan Intelligent Mobility – the company’s three-pillar strategy to redefine how its vehicles are driven, powered and integrated into society.
“As the ultimate expression of the thrill of instant acceleration and agile handling that’s at the heart of Nissan zero-emission driving, Nissan is going to electrify the Formula E championship,” said Daniele Schillaci, executive vice president of global marketing and sales, zero-emission vehicles and battery business, and chairman of Nissan’s management committee for Japan, Asia and Oceania. “Nissan will be the first Japanese brand to enter this growing championship, bringing our long history of motorsports success to the Formula E grid.
It will give us a global platform for bringing our pioneering Nissan Intelligent Mobility strategy to a new generation of racing fans.”
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